Workday Product Leads

The purpose of the Workday Product Lead program is to leverage Workday product implementation experts to share knowledge, provide support (product, implementation, tools, and best practices), and develop expertise in their organizations and across the ecosystem.



Rob is a serial entrepreneur and lifelong programmer, Rob leads and mentors our technical staff. With 8.5 years of hands-on Workday experience, and recognition by Workday as a Product Lead, he has led the building of Intecrowd’s reputation for superior delivery and thought leadership in the technical disciplines. He is regularly invited by Workday to speak and teach their employees and the partner ecosystem.


Lazaro Medina has been working in the Workday ecosystem for about 3.5 years. He’s been on 4 full Life-Cycle deployment projects and numerous post-production projects or customer support engagements. He’s led a number of the post production engagements all the way from Discovery to Production for both Medium and Large Enterprise. In addition, he has always managed to build strong customer relations and provide true partnership with customer throughout the years. Among the list of items Lazaro has contributed to, he presented during a KSS call, his BIRT checks integration. For this integration, he translated the numeric values on a check into words for English, French and Portuguese. Something that was never done for a WD customer. 


Aaron is a Direct of the Integrations team. He has 23 years of experience in software, including the delivery of large-scale projects for major accounts, application design and implementation, database administration, and technical software support. He brings over 10 years of staff management and business-to-business consulting experience. Aaron is a Workday Product Lead and holds 4 Workday certifications. He has been in the ecosystem since 2012.

Shikha Puri Cloud Connector Benefits

Shikha is a Senior Integration Consultant with an extensive software development background. She has been working in the Workday ecosystem for about 4.5 years and is Workday certified in HCM and FIN integrations, Studio and CCB. She has experience working with multiple workday partners and customer company. Her Workday projects include HCM, FIN and SCM domains and Workday Studio, CCB, EIB, DT, BIRT, Reporting as technologies where she developed integrations from scratch as well as modified the existing ones to make it to workable situation. She has led or been involved with more than 20 Workday implementation projects with teams across different locations globally. She has participated in Workday Hackathon 2019 and has attended a couple of Workday Rising. 


Dave is a Principal Consultant certified on Workday Release 17 and recognized in the ecosystem as a leader in complex integrations and technical solutions. He has led integration projects encompassing HCM, Payroll, external/global payroll, Finance, and Supply Chain. Dave is a Studio Product Lead and has participated in Workday’s Hackathon since the first, placing 3 times.


Dan is a Principal Consultant certified since Workday Release 16 and has worked exclusively in the Workday ecosystem since 2012. Dan has led the integrations projects for more than a dozen initial phase implementations, including several global clients as well as serving as an Integration architect for some of Workday’s largest customers. Dan led the early implementations of the Workday Global Payroll Cloud as well as Workday’s Payroll Effective Change Interface and participated in the early design of those Workday platforms. 

Nicolas Trandem Workday Extend Product Lead

Nicholas has been working with Workday Extend since it came out at the 2017 Hackathon. He has competed in three Hackathons, the most recent being the 2020 Virtual Hackathon, and he lead his team in the 2019 Hackathon to a top ten finish. He has led or solo developed several apps, including: Local Payroll Data, the initial version of Slack for Workday, California Break Time, Beyond Banking Bonuses, a VPS+AWS reference app, PPE & Work Supplies Tracking, and an app to allow employees to purchase their company’s production items at a discount and pay via paycheck deductions. He presented at Altitude 2019 as part of the Cloud Platform Showcase, on the April 2020 WCP KSS call, and a Group Braindate at Altitude 2020. Nicholas is the Lead Architect for Intecrowd’s Workday Extend practice.



Brady is a Senior Integration Consultant with an extensive software development background.  He is Workday certified in Integrations, CCB, CCTPP, Workday Studio, Workday Cloud Platform, and has been a Studio Product Lead for the past 2 years.  In his 4 years in the Workday ecosystem, he has specialized in Workday Studio and taking on the most challenging integration requirements.  He has led or been involved with more than 15 Workday implementation projects and built over 75 integrations, most of them being Studio integrations.  He has participated in multiple Workday Hackathons and was selected to be a participant of the early Workday Cloud Platform developer programs.

Human Capital Management (HCM)

Adam Ellis Talent Product Lead

Adam is a Team Leader certified on Workday in 2015. With over 4 years of Workday experience, Adam has led a total of over 15 projects, including Talent and Performance, Benefits, Compensation, and Recruiting; and he has supported an additional 10 projects. Adam is a Talent and Performance Product Lead in the Workday ecosystem, and has presented on the Workday Community KSS call to discuss complex Calibration setup options and Performance Reviews. Adam led a 6-month global redesign for a company with over 15,000 workers and they are now up and-running with an innovative and efficient Performance Review Process, which includes Calibration and Assess Potential.


Kristin is Intecrowd’s Lead Learning Consultant. She achieved Workday Product Lead status in less than two years and is a leader in the Workday ecosystem, working closely with Product Managers and Field Readiness Architects within Workday Learning. Kristin led the first implementation of Learning for a customer on AWS and has led multiple learning deployments for large and complex customers. Kristin has supported Intecrowd customers on over 20 projects. She is certified in HCM, Learning, Talent & Performance, and is a Workday Certified Engagement Manager.


Becki has completed a total of 16 Recruiting implementations, with 14 of them in a Lead role. In addition to the implementations she has done multiple review and recommends for clients that implemented 2-3 years ago, but have not adopted any of the new functionality. Her last couple recruiting projects she has held the role of Solutions Architect in an effort to train new leads and or support their efforts. The recruiting area is by far her favorite as it is constantly growing and enhancing the clients experience. Being a Product Lead role aligns with her desire to continue to help clients and consultants in utilizing the Workday Recruiting functionality in the most effective way possible. 


Michelle is a Senior Consultant certified on Workday Release 25 with four years in the Workday Ecosystem. In the last year she has led 5 Talent/Performance projects. Michelle is certified in HCM, Talent/Performance, Learning, Recruiting, and Project Management, and specializes in implementing creative Performance solutions, as well as configuring global Onboarding.


Jennifer is a Manager in Deployment Services originally certified on Workday Release 17. During Jennifer’s 6+ years in the Workday Ecosystem she has led more than 50 projects as well as providing Delivery Assurance, Office Hours and AMS support for multiple others. Jennifer is recognized as an expert in the Workday ecosystem, working closely with Product Managers and Field Readiness Architects within Benefits. Jennifer presented training for benefits consultants in the Workday ecosystem for the ACA 1094-C/1095-C configuration, form generation and IRS Filing. In addition to benefits, she is certified in HCM, Compensation, Advanced Compensation, Talent and Performance, and project management. 

Katherine Tarnowski Core HCM PRODUCT LEAD

Katherine started on the client side and went through a full implementation of HCM, Recruiting,Payroll, and Financials. After go-live she stayed on as the Business Process Administrator to support on-going enhancements and break-fixes in all modules. On the client side Katherine was in the eco-system for one year and six months. She then joined Intecrowd as an Associate Consultant in the AMS division. She supports the following modules: HCM, Security, Recruiting, Core Compensation, Advanced Compensation, and Reporting. Katherine is currently certified in HCM, Core Compensation, Advanced Compensation, and Advanced Reporting. Katherine, in just over a year at Intecrowd, has been promoted to a team leader, supports 10 clients exclusively as their ACC (AMS Client Contact) and has 4 direct reports and has closed 103 HCM AMS tickets. As an AMS HCM consultant she has had numerous consultants shadow her for extended periods of time for learning opportunities for various HCM configurations (ex. business process updates, EIB’s, request framework, etc.). Being in AMS has provided her a unique look into the challenges clients face post go-live and the support they need, as well as recommendations for enhancements during deployment that can ensure a smooth transition to post go-live support. As an ACC Katherine provides detailed ticket oversight & planning and is the point of contact for the client for any tickets, billing, or follow-up assistance that is needed. Katherine conducts client ACC status calls which are held either weekly, biweekly, or monthly to ensure ticket progress, prepare for upcoming projects, and review client hours billed.

Payroll, absence, and Time Tracking


David has been in the Workday ecosystem for 11 years; he was first certified in August of 2010. David has been credited with bringing the 1st Time Tracking client live on Workday. He has worked with 370 different customers and brought over 226 live, many from day one including several deployments that were built, tested and brought live in just 8 weeks. Before Workday he spent many years working with Kronos and Cybershift so he has focused on time tracking for more than 25 years. David was also a Product Lead at Onesource Virtual before joining Intecrowd in 2018. He is excited to get back into the program and keep sharing his knowledge with the ecosystem.

Jennifer Soloway US Payroll

Jennifer has worked in the Workday ecosystem for almost 6 years in the areas of US & Canadian Payroll, Global Payroll and Project Management.   Prior to Workday, Jennifer worked as a Payroll/HCM consultant on SAP for 12 years with over half of that time as a Payroll SME advising major global clients on Process Optimization, support M&A work, assist with internal/external audits and year end support.  Currently today she leads the PATT practice for Intecrowd. Jennifer also is a member of the American Payroll Association and was active for many years on the GRTF for Garnishments. 


Debbie has been in the Workday ecosystem for over 5 years, with over 30 years of Payroll experience. She has been a Payroll Processor, Payroll Manager, Payroll Director, Payroll Systems Manager, Payroll Consultant for implementing payroll and now is a Sr. Payroll Consultant implementing Workday payroll. She brings many years of overall experience in the payroll realm and holds the CPP (Certified Payroll Professional) Certification with the American Payroll Association. She is excited to be a Product Lead to share and learn from her peers to improve the overall customer experience with Workday.



Danika is a Senior Consultant certified on Workday Release 22, within Danika’s five years in the Workday Ecosystem she has led over 23 projects. Danika is a recognized leader in the Workday ecosystem, working closely with Product Managers and Field Readiness Architects within the Spend Pilar.  Danika lead the first Expense Only Deployment Project for Workday, for a client that was live on HCM and Payroll only.

Sarah Dickey Projects and projects billing Product Lead

Sarah is a senior consultant originally certified on Workday Release 24. Within Sarah’s 5 years in the Workday ecosystem, she has led over 20 implementations while providing subject matter expertise. Among other deployments, Sarah has led Projects and Business Assets functional areas on a Large Enterprise Your Way deployment and a high-profile implementation for a world known University


Ryan is a Principal Consultant originally certified on Workday Release 26. Within Ryan’s four years in the Workday Ecosystem he has lead over 21 Financial implementations. Ryan was the Banking and Settlement Lead for Workday’s Largest Financials Implementation to Date.


Kathy is a senior consultant, and has been in the Workday ecosystem for over 5 years. She has led over 20 projects for all Spend functional areas for both Medium Enterprise and Large Enterprise Workday Your Way projects. The industries for these project varies from higher education to healthcare. 

Cara Leudan Projects and projects Billing Product Lead

Sarah is a senior consultant originally certified on Workday Release 24. Within Sarah’s 5 years in the Workday ecosystem, she has led over 20 implementations while providing subject matter expertise. Among other deployments, Sarah has led Projects and Business Assets functional areas on a Large Enterprise Your Way deployment and a high-profile implementation for a world known University


Alex Barber HCM Reporting

Since 2016 Alex has been helping Workday customers better understand and act on their worker data through the use of of dashboards, custom reports, calculated fields, and analytics. He is a well versed subject matter expert in Workday reporting with experience in implementation, maintaining Workday from the client side, and providing clients of all sizes ongoing support with existing implementations. He strives to help his clients get more value out of their Workday investment by leveraging the insights they can gather from their existing data. Alex has worked on two advanced compensation projects, three recruiting implementations, a payroll project, four headcount diversity/EEO dashboard projects, an onboarding project, and two learning projects. Of these projects Alex was the sole reporting resource and was formally the lead reporting resource on three.


Liz is Intecrowd’s Reporting Architect and holds Workday certifications in Integrations, Reporting and Prism. Liz has partnered with more than 12 small, middle and large enterprise clients in various stages of their Workday journey. With expertise in Advance, Matrix, Dashboard and Prism reporting, Liz regularly works with clients to better understand their business and analytical needs to ensure quality reports are delivered. Liz graduated with honors from Rutgers University with a Bachelors degree in Human Resource Management all while being a Division 1 athlete.

Data Conversion

Todd Greene Data Conversion

Todd has lead and  completed 18-24 projects within Data conversions ranging from HCM, Payroll, Financials, Learning. Todd has  learned DC to a great depth and gain deep knowledge with every conversion.